WORLD OF GOOD BRANDS

Make It Human

World of Good Brands sought to better understand the role of authentic connections in the lives of today’s consumer. Developed in partnership with leading Millennial and Gen Z trend forecaster, Cassandra (of the industry-leading Cassandra Report). Fielded April 19-May 2, 2024, the online quantitative survey includes a sample of 3,810 U.S. residents ages 18-54 with comparisons across various demographic groups, as well as WGB readers.

My Roles: Art Direction, Graphic Design​, Illustration, Wire-Framing, Web Build