Playful and Y2K-themed, this partnership with NYX - to promote the drop of their Lip I.V. Gloss line - was designed to turn heads. I developed the campaign’s art direction, created event signage + digital assets, and built out the event's landing page. The event at the House of Good was an immense success with over 2,000 guests joining to experience the Hydration House.

 

My Roles: Art Direction, Graphic Design​, Illustration, Print Prep